이벤트, 캘린더 및 목록에 대한 SEO 모범 사례

By improving your event SEO, you can make your events, calendars and listings easier for people to find on Google and other search engines. Alternatively, you can make them completely unsearchable. In this guide, you’ll find step-by-step instructions to boost, or limit, your calendar visibility.

1. 이벤트 SEO란?

SEO(Search Engine Optimization) is the process of improving your content so that it is easily found and indexed by search engines like Google, Bing and Baidu and even AI chat tools. This helps your pages rank higher in search results for relevant keywords.

People search for many types of content online including events. If your business is event-focused, SEO can increase visibility, brand awareness, and attendance. Since your event calendar provides fresh content, we recommend treating it with the same SEO care as your website or blog.If you need help setting up any Timely Event SEO features, you can always contact us or open a support ticket from your Timely 계기반. 또한, Timely also offers event SEO set up and coaching as an optional 전문적인 서비스.

2. Benefits of Optimizing Your Event SEO

Improving your event SEO offers several advantages:

• Makes your events and calendar easier to find through Google and other search engines
• Attracts more organic traffic to your website and listings
• Enhances visibility for time-sensitive and recurring events
• Supports brand visibility and authority online
• Gives you control over what content is searchable or hidden

3. 이벤트, 달력, 목록을 검색 가능하게 만드세요

기본적으로 Timely 이벤트 캘린더 또는 이벤트 목록의 경우 캘린더의 공개 보기를 검색할 수 있습니다. 이는 다음을 의미합니다.

• Embedded calendars on your website can be indexed by search engines, increasing the visibility of your site and events.
• Timely-hosted calendars (your standalone calendar on a Timely subdomain) are also indexable, meaning events published here can appear independently in search results.
• Public network inclusion means your events may be featured on Timely’s public event listings, making them discoverable to a broader audience across the Timely 플랫폼입니다.

To confirm that your event listing is searchable:

1. 귀하의 계정에 로그인하십시오. Timely 계기반.
2. We Buy Orders 신청서를 클릭하세요. 설정 왼쪽 메뉴에서.
3. 옵션을 선택하십시오 일반 .
4. 그런 다음 SEO 옵션.
5. You’ll see two checkbox options: “Exclude calendar from search engine indexing” and “Exclude past events from search engine indexing”. 
6. To confirm that your calendar and events are being indexed by search engines, ensure the first checkbox “Exclude calendar from search engine indexing” is unchecked.

7. Although it’s not required, you may choose to exclude past events from indexing to avoid cluttering search results with outdated content. This can help improve SEO by keeping your indexed content timely and relevant. If you prefer this approach, simply check the box labeled “Exclude past events from search engine indexing”, to prevent past events from appearing in search results. Search engines may take several days or weeks to reindex your content. To avoid accidental exposure, make this change 이벤트를 게시하기 전에.

8. 찜하기 설정을 적용합니다.

4. 이벤트 캘린더 및 목록을 위한 SEO

사람들이 귀하의 이벤트 캘린더를 온라인에서 찾을 수 있도록 하려면 SERP에서 더 높은 순위에 표시되어야 합니다. 다음과 같이 이벤트 SEO를 개선하면 이를 수행할 수 있습니다.

• 타겟 키워드를 조사하고 달력이나 목록에 추가하세요.
• 주요 타겟 키워드를 포함하여 캘린더를 삽입할 웹페이지의 URL을 맞춤설정하세요.
• 캘린더에 눈에 띄는 이름을 지정하고 타겟 키워드를 포함하여 유용한 캘린더 설명을 제공하세요.
• 확인 당신의 Timely의 호스팅된 독립형 캘린더는 삽입된 캘린더 웹페이지로 리디렉션됩니다.   

4.1 달력 키워드

Keywords are essential to helping search engines understand what your calendar is about. For event-related businesses, keywords include terms people would use to search for the types of events you promote. For example, a music venue might use keywords like “events,” “festivals,” or “live music.”

Before deciding on keywords, we recommend doing basic SEO keyword research. Once selected, add them to your Timely calendar so they appear in your source code and improve your discoverability.

To add calendar keywords:

1. 귀하의 계정에 로그인하십시오. Timely 계기반.
2. We Buy Orders 신청서를 클릭하세요. 설정 왼쪽 메뉴에서.
3. 옵션을 선택하십시오 일반 .
4. Then, at the right-side menu, called 일반 클릭 SEO 옵션.
5. 찾기 Calendar keywords field and enter your SEO keyphrases separated by commas. Find the Calendar keywords field and enter your SEO keyphrases, separated by commas. You can enter up to 255 characters, but we recommend using no more than 10 keywords to avoid keyword stuffing.

6. 찜하기 설정을 적용합니다.

4.2 사용자 정의 도메인 또는 하위 도메인

Using a custom domain or subdomain to display your events calendar adds SEO value to your website. It builds brand consistency and lets you receive credited traffic from your events. You can even include a main keyword in the URL (e.g. events.schoolname.edu).

예 :

• www.royalbcmuseumeventscalendar.ca
• www.royalbcmuseumevents.ca/
• www.events.royalbcmusem.bc.ca/

자세히 알아보려면 이 사용자 가이드 게시물을 확인하세요. 캘린더에 사용자 정의 도메인 또는 하위 도메인을 추가하는 방법.

4.3 달력 이름 / 페이지 제목 태그

Your calendar name becomes the title tag for your calendar page, which is the blue clickable link in search engine results. Page title is critical for SEO because it gives users and search engines a quick insight into the content of a page.

선택 달력 이름 that provides specific information about your organization and events. It’s important to make this both descriptive and keyword-focused. A good calendar name includes the organization name and the type of content (e.g. events, calendar, training). You can also add your city or location if you offer local events only. 

대략 추천드립니다 50에서 60 자까지 왜냐하면 그것이 Google이 SERP에 표시하는 것이기 때문입니다. 아래의 몇 가지 예를 참조하세요.

• 로얄 BC 박물관 및 기록 보관소 이벤트 달력 | 빅토리아, BC 
• 밴쿠버 뮤지컬 소사이어티 공연 목록 | VMS
• 온라인 소프트웨어 개발 교육 일정 | BCIT

To customize your calendar name:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. 아래의 설정 섹션에서 찾아서 선택하세요. 일반
3. 스크롤하여 달력 이름 field, then type your preferred name.

4. 찜하기

4.4 달력 설명/메타 설명 태그

The calendar description becomes the meta description tag in search engines. Tthis is the text that appears below the page title. It helps explain what the page is about, both for users and search engines.

잘 쓰여진 달력 설명 can improve click-through rates by giving people a reason to visit your calendar. Keep it brief, keyword-focused, and relevant to your audience.

메타 설명은 충분히 설명적일 정도로 길게 유지하는 것이 가장 좋습니다. 120-160 자. 아래에서 몇 가지 예를 확인하세요.

• 왕립 BC 박물관 및 기록 보관소 이벤트 달력을 살펴보고 전시회, 투어, 캠프, 갤러리에 대해 알아보고 티켓을 구매하세요. 캐나다 BC주 빅토리아
• 밴쿠버 뮤지컬 소사이어티(Vancouver Musical Society)는 젊고 야심 찬 음악가들의 다양한 공연을 홍보합니다. 지금 공연 목록을 확인하고 티켓을 구매하세요!
• BCIT 교육 일정을 확인하여 온라인 소프트웨어 개발 과정을 확인하세요. 언제 어디서나 원하는 속도로 완료하세요. 빨리 자격증 취득하세요! 

To customize your calendar name:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. 아래의 설정 섹션에서 찾아서 선택하세요. 일반
3. 스크롤하여 SEO 옵션 메뉴로 이동하여 달력 설명 입력란입니다. 

4. Type your chosen description for your calendar of events, then click 저장합니다.   

4.5 기본 캘린더 URL

The primary calendar URL setting allows you to redirect visitors from your standalone Timely-hosted calendar to your embedded calendar webpage. This is useful if you want all search traffic and engagement to be directed to your main website.

We recommend adding your events calendar webpage as your Primary Calendar URL.  For example:

• royalbcmuseum.ca/events-calendar/
• vwms.ca/performance-calendar/
• bcit.ca/courses-training-calendar/

To set your primary calendar URL:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. 아래의 설정 섹션에서 찾아서 선택하세요. 일반
3. SEO 옵션
4. 찾기 Calendar webpage URL for redirect field and enter the full URL of the page where your calendar is embedded (e.g. www.mysite.com/events)

5. 찜하기

5. 이벤트를 위한 SEO

이벤트는 Google(및 기타 검색 엔진)이 사이트의 다른 콘텐츠와 동일하게 취급하는 콘텐츠입니다. 따라서 나머지 콘텐츠와 마찬가지로 SEO에 대한 관심을 받을 자격이 있습니다. 

귀하가 귀하의 계정에서 이벤트를 생성할 때 Timely 대시보드에서는 다음 SEO 모범 사례 및 팁을 명심하세요.

• 키워드 조사를 수행하고 타겟 키워드를 이벤트 게시물에 추가하세요.
• 주요 타겟 키워드를 포함하여 이벤트 페이지의 URL을 맞춤설정하세요.  
• 이벤트에 흥미로운 이름을 지정하고 이벤트 날짜, 시간, 장소 등 포괄적인 이벤트 설명을 제공하세요.
• 콘텐츠가 풍부한 이벤트를 만들고 이벤트 페이지에 매력적인 이미지와 비디오를 추가하세요.  

5.1 이벤트 SEO 키워드

As explained above, creating content based on targeted keywords helps not only your rankings in the SERP, but also your audience know what your events are about. You can follow our 키워드 조사 팁 각 이벤트에 대한 타겟 SEO 키워드를 선택합니다. 

키워드를 선택한 후 이벤트 페이지에 추가해야 합니다. 특히 이벤트 이름, 설명, URL 및 이미지 대체 텍스트에 이를 추가해야 합니다. 수행 방법을 배우려면 이 게시물을 계속 읽으십시오.

5.2 이벤트 페이지 슬러그 URL

The slug is the part of the URL that uniquely identifies each event on your website. It appears after your domain name and should give both users and search engines a clear idea of the event content. A well-crafted slug contributes to better SEO by making your URLs more descriptive and keyword-friendly.

기본적으로, Timely event URLs include an ID number, event date, and time, which can be less informative to both search engines and users. To improve clarity and performance, you can customize the URL to include the event title or define a slug manually.

If you want to change how event URLs are structured for all events follow the instructions below:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. 메뉴에서 설정다음, 일반 오픈 SEO 옵션
3. $XNUMX Million 미만 Event URL format선택한다. 이벤트 제목 대신 태만

4. 찜하기

This will generate slugs based on your event titles automatically. 

때 "Event URL format” feature is set to “이벤트 제목”,if you’d prefer you can also define the slug manually for an individual event:

1. In the main navigation bar, select 이벤트다음, 이벤트 추가 or 이벤트 수정
2. 위치 찾기 사용자 정의 URL field just below the Event Title.
3. Type in a short, hyphenated version of your event title that includes relevant keywords (e.g., spring-art-festival)

4. 게시이다. or 임시 보관함에 저장

For best results, follow these best practices:

• Use event dates, if relevant
• Keep slugs concise and easy to read
• Use lowercase letters and hyphens (not underscores or spaces)
• Include your focus keyword when relevant

5.3 이벤트 이름/페이지 제목 태그

The event name you choose becomes the 제목 태그 of your event page, the blue, clickable headline that appears in search engine results. This is one of the most important elements of event SEO because it directly affects your page’s visibility and click-through rate.

Search engines like Google prioritize clear and relevant titles. Your event title should reflect the nature of the event, appeal to your target audience, and include your most important keyword preferably at the beginning. Keep it concise: between 50 to 60 characters is ideal.To save time and boost your SEO results, Timely의 AI 어시스턴트 can help you instantly create compelling, keyword-rich event titles. It also supports multilingual translation, helping you reach a broader audience effortlessly.

Examples of effective event titles:

• 현충일 이벤트: 아발론 재즈 밴드 공연
• 예술 및 동물 숲 석고 그림 어린이 워크숍 시리즈
• Orcas: 우리가 공유하는 미래 전시회 및 가이드 가상 투어

Avoid generic or vague names like “Event #1” or “Workshop”, they’re unlikely to perform well in search rankings. Instead, aim to highlight the what, who, and when of your event while keeping the title engaging and relevant.

To define a compelling title that will serve as the clickable headline in search results:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. 메뉴에서 이벤트다음, 이벤트 추가 or 이벤트 수정
3. Enter the event name in the 이벤트 제목 field (ideally 50–60 characters)

4. 게시이다. or 임시 보관함에 저장

5.4 이벤트 설명/메타 설명 태그

The meta description is the brief snippet of text that appears under your event title in search engine results. It plays a critical role in encouraging users to click on your listing by summarizing what the event is about.

Timely automatically uses the first paragraph of your event description as your event’s meta description. This makes it essential to write a concise, informative, and keyword-rich opening paragraph. To make this easier and more effective, Timely의 AI 어시스턴트 can help you craft clear, engaging event descriptions that not only inform but also drive clicks. 

메타 설명은 다음과 같아야 합니다. between 120–160 characters. If the description is too long, search engines will truncate it, potentially cutting off important information, as shown in the example below:

To write a compelling meta description:

• Start with a short summary that includes what the event is, who it’s for, and why it matters
• Include key event details such as date, type, and benefit
• Use your main keyword early in the sentence

예 :

• This Remembrance Day, enjoy a live performance by the Avalon Jazz Band honoring veterans of war. Reserve your spot and celebrate with music that matters.
• Register your child for our art and nature workshop series in BC. Designed for ages 6–12, each session explores creativity and environmental awareness.
• Visit our Orca exhibition, open until March 31, and dive into science, storytelling, and immersive experiences. Book your guided tour today!

Event description is also a mandatory field when creating an event in Timely. Use it not only to inform, but to draw interest from potential attendees and increase your event’s visibility in search results.

To write a strong introduction that serves as your event’s meta description:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. 메뉴에서 이벤트다음, 이벤트 추가 or 이벤트 수정
3. Write the first paragraph in the 상품 설명 들

4. Write the first paragraph in the 상품 설명 들

5.5 이벤트 페이지 내용, 설명 및 제목

Search engines prioritize pages with high-quality, structured content, especially when it clearly answers user queries. For event pages, content richness and readability play a critical role in helping search engines understand what the page is about and in encouraging users to engage.

Timely event creation tools make it easy to build out robust event landing pages. Each page can include detailed information such as event name, date, time, location, categories, tags, and organizers. These elements provide context and improve the likelihood that your event will rank well in search results.

To create an SEO-friendly event page:

• Write a clear, detailed description of your event, ideally more than 300 words
• Incorporate relevant keywords naturally throughout the content
• Ensure your text is well-organized and easy to read

To save time and boost content quality, Timely’s AI Assistant can help you generate complete event descriptions that are keyword-rich, readable, and optimized for engagement. It also supports multilingual content, helping you reach a wider audience. Learn more in our step-by-step guide: 이용 방법 Timely이벤트 콘텐츠 개선을 위한 의 AI 어시스턴트.

To further enhance readability and SEO, break your content into sections using heading tags. This helps users scan your content more easily and assists search engines in understanding the page structure.

Here’s how to use heading tags effectively:

• 제목 1(H1): Automatically applied to the Event Title, do not use it again in the content
• 제목 2(H2): Use for main sections (e.g., Event Overview, Schedule, Registration)
• 제목 3(H3): Use for subsections under an H2 (e.g., Keynote Speakers, Workshop Topics)

Limit your use of H3 and avoid going beyond it, as deeper levels can make content harder to navigate.

This structure creates a more accessible, user-friendly experience while also signaling the relevance and organization of your content to search engines.

To add structure and clarity to your event page content:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. 메뉴에서 이벤트다음, 이벤트 추가 or 이벤트 수정
3. 사용 형식 menu to insert 제목 2(H2) or 제목 3(H3) for each new section

SEO 팁: 제목 1을 사용하지 마십시오. 위에서 언급한 대로 이 제목은 이벤트 제목에 사용됩니다. 콘텐츠에 섹션만 있는 경우 모든 제목에 제목 2를 사용하세요. 아래에서 제목을 사용한 좋은 이벤트 설명의 예를 참조하세요.

5.7 이벤트 이미지의 대체 텍스트

이미지 대체 텍스트 태그 웹 접근성과 SEO 이미지 인덱싱에 모두 사용됩니다. 시각 장애가 있는 방문자 등이 이미지를 볼 수 없을 때 사용자가 이미지를 이해하는 데 도움이 됩니다. 따라서 대체 텍스트 태그는 이미지 내용을 설명하는 데 사용됩니다. 

To improve accessibility and SEO with properly labeled 이벤트 이미지:

1. 귀하의 계정에 로그인하십시오. Timely 계기반
2. In the menu, select Events, then Add Event or Edit Event
3. We Buy Orders 신청서를 클릭하세요. 주요 이미지다음을 클릭합니다 가이드라가

4. A box will pop-up on the screen, where you can upload an image and add your image alt text. Type your image description in the 대체 텍스트 box (limit to 125 characters)

You can also add alternative texts to images used in the description of the event, when you add the image to description.

5. 게시이다. or 임시 보관함에 저장

Keep in mind that all images used in events are automatically stored in your 미디어 라이브러리. You can visit your media library anytime and make changes to the alternative texts, as well as upload new images and configure their alternative texts.

5.8 이벤트 페이지의 내부 링크

Internal links are hyperlinks that connect different pages within your own website. They help guide both users and search engines through your site’s structure, providing context and improving content discoverability.

From an SEO perspective, internal linking supports site indexing and signals which pages are most important. It also boosts user engagement by encouraging visitors to explore related content.

Timely event pages come with built-in internal linking capabilities. For example, when you add 태그, 카테고리및 주최자 to an event, your calendar will automatically group and link similar events. This improves navigation and supports content relevance.

Additionally, you can enrich your event descriptions by adding manual links to other areas of your site such as your homepage, blog posts, or calendar. Doing so can direct users to more information and signal authority to search engines.

To make the most of internal links:

• Use descriptive anchor text that reflects the destination content (e.g., “view our full training schedule”)
• Link to relevant, helpful pages that support the event content
• Avoid overlinking only include links that improve navigation or add value

5.9 이벤트 페이지의 외부 링크/아웃바운드 링크

External (or outbound) links are hyperlinks that direct users to websites outside your own domain. These are important for building trust, credibility, and providing additional context for your audience.

For SEO, high-quality external links help demonstrate relevance and authority. Linking to reputable sources can signal to search engines that your content is well-researched and valuable.

와 Timely, some external links, like Google Maps directions for event venues, are added automatically. But you can also include outbound links in your event descriptions. For example, you might link to a partner organization, speaker profile, or related article.

Best practices for outbound linking:

• Only link to trustworthy, relevant sources
• Use clear, meaningful anchor text (e.g., “see speaker bio” or “partner organization’s website”)
• Ensure links open in a new tab to keep users on your site
• Use “nofollow” attributes on links you don’t want to endorse for SEO
• Regularly check for and fix any broken or outdated links

Avoid adding too many external links on one page, as this could appear spammy to search engines and affect your rankings.

4.10 이벤트 스키마

Event schema is a type of structured data markup that helps search engines understand the content and structure of your event pages. When implemented correctly, it allows your events to appear in rich search results, often displaying enhanced information like date, time, and location directly in search snippets.

Timely automatically applies schema.org event tags to all published event pages. This means your event is already eligible for enhanced visibility. However, for your event to appear as a rich result in Google, you must complete your event details as thoroughly as possible.

Key elements that help trigger event rich snippets:

사용 추천 이미지 그리고 발권 or registration links when relevant

• A clear, keyword-optimized event title
• 완료 날짜와 시간 정보
• 특정 venue or online location
• Well-written 이벤트 설명
• 사용 추천 이미지 그리고 발권 or registration links when relevant

이기는하지만 Timely handles the technical side of schema for you, the quality of the content you enter directly impacts your search performance. Aim to provide comprehensive, accurate, and user-focused event information. To learn more, visit Google’s Event Structured Data Guidelines.

6. 결론

Optimizing your calendar and events for search engines is one of the most effective ways to expand your reach, increase attendance, and boost online engagement. With Timely’s built-in SEO tools and flexible customization options, you can ensure your events are not only easy to manage, but easy to find.

By following the steps in this guide, you’ll:

• Improve your calendar’s visibility across major search engines
• Enhance your event pages with clear titles, rich descriptions, and structured data
• Strengthen your website with smart internal and external links
• Take full control of how and when your events appear in search results

Whether you’re hosting one event or a full season’s worth of programming, strong SEO ensures your efforts reach the right audience at the right time.

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