How to Add a Custom Subdomain for your Calendar

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What is a custom subdomain?

Custom subdomain is a unique branded domain name that identifies a separate page or section of a website. It is an extension of your main domain, but with its own unique content. Custom subdomains are mostly used when you already have a website and want to separate your site’s content into distinct sections.

Why should I use a subdomain for my calendar of events?

Having a custom subdomain for your Timely‘s events calendar is a great way to add SEO (search engine optimization) value to your site and receive credited site traffic from your events back to your root domain.

Instead of embedding a javascript code into your page, you will simply link to your custom subdomain (ie. Thus, all your event URLs will be based on this subdomain. This means that search engines will index your calendar’s subdomain URL and every single event URL as well, giving you increased search engine back-links and increased SEO value.

How to set up a subdomain?

Step 1: Create the DNS Entry

If you want to use a custom domain for your calendar, first you have to add a new DNS entry at your domain name registrar’s control panel. The DNS entry should be a CNAME of ”“.

Here is a generic example:

Let’s say your domain name is, and you want to use the subdomain “events” to display your calendar. The DNS entry would look like: 3600 IN CNAME

Here is a general example of what it might look like at your domain name registrar:

print screen for new DNS record to add a custom subdomain for your calendar

Godaddy Example:

print screen of GoDaddy dashboard to add a custom subdomain for your calendar

Specific Instructions:

Step 2: Add the Custom Subdomain

At your Timely’s account dashboard, navigate to Calendar Settings > General > SEO Options > Custom Domains. Then, enter your subdomain and click on the Save button.

print screen of Timely's dashboard to add a custom subdomain for your calendar

NOTE: It takes a while for the DNS record to be published. You will have to wait a few minutes or hours, depending on your DNS server